BAD COMPANY A LOVED. STORY

 

Debut Runway Collection – July 2025

 

Part of the Heart Couture series

 

This was more than a fashion show.
It was a rebellion in silk and scars.
A question posed in shadow and sharpness:
What are we becoming when we agree to belong?

 

BAD COMPANY: A LOVED. STORY marked the debut of our made-to-measure line, Heart Couture — a series for those who wear their pain like poetry and refuse to conform, no matter how beautiful the cage.

 

This collection explored the quiet unraveling of self that happens when we trade authenticity for approval — when we dress the part but forget the soul underneath. It was a reflection of the corporate world not as aspiration, but as distortion. A space where sharp tailoring becomes a uniform, and ambition slowly erodes identity.

Twelve looks walked the line between business and breakdown:

• Disrupted silhouettes.

• Fractured pinstripes.

• Garments built to look back at you.

 

Each piece was a character — a life lived inside a system that never truly saw them. Each look asked: What if the outcast isn’t broken, but free?

 

LOVED. creates not for the masses, but for those who feel deeply, hurt loudly, and heal in public.
We don’t just design clothing — we tell stories stitched in truth, wrapped in rebellion, and reborn as beauty.

 

This was our first chapter.
A manifesto in motion.
An ode to everyone who’s ever felt like bad company —
and still dared to love themselves anyway.